#24: Guarding against click fraud with Emma Lourens

Apr 4 2024 • 12 mins

In this episode, we're delving into a critical issue that affects businesses worldwide: click fraud. Did you know that South Africa ranks among the countries most affected by click fraud? It's a concern we can't afford to overlook. Joining us again is Emma Lourens, iLEAD et al's Media Partner Lead, who will share strategies to safeguard your campaigns against click fraud. Here's a sneak peek at what we'll cover:

Understanding the essence of click fraud and its significance in digital marketing.
Exploring eye-opening statistics and real-world examples highlighting the severity of click fraud.
Discussing current trends in the digital marketing industry related to click fraud and technological advancements to combat it.
Analysing shifts in consumer behaviour and their impact on click fraud prevalence.
Unveiling the workings of ClickCease in preventing click fraud and its distinguishing features.
Simplifying the integration process of ClickCease into existing digital marketing campaigns and platforms.
Delving into the role of artificial intelligence in ClickCease and the benefits it offers.
Highlighting specific AI-driven features within ClickCease that businesses should leverage for protection.

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