#27:Amazon's Arrival in South Africa: What It Means for Advertisers with Emma Lourens

Mastering Digital with iLEAD et al

May 16 2024 • 16 mins

In our latest episode, we're diving into the buzz surrounding Amazon's launch in South Africa, shaking up the online shopping world. Advertisers are buzzing with excitement and questions, eager to prepare for this major shift.


Joining us is Emma Lourens, iLEAD et al’s Media Partner Lead, bringing her expertise to dissect the implications, challenges, and opportunities that come with Amazon's entrance into South Africa.

Here's what we'll explore:

  • Market Sentiment: Understanding the anticipation surrounding Amazon's launch.
  • Advantages vs. Challenges: Exploring how businesses, especially SMEs, will navigate this new landscape.
  • Visibility Strategies: Unveiling secrets to showcase products on Amazon's platform.
  • Strategic Considerations: Essential factors for advertisers entering the Amazon arena.
  • Future of eCommerce: Predicting how Amazon will reshape the eCommerce landscape and strategies for advertisers to stay ahead.

Tune in for invaluable insights and to stay ahead in the dynamic world of digital advertising!

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