Get ready to explore the evolving world of search engine advertising on our latest episode of Mastering Digital with iLEAD et al. Join us as we delve into the rise of Bing, a formidable competitor to the long-standing dominance of Google Ads.

While Google Ads has been the go-to platform for online advertising, it's time for a fresh perspective. Our guest, Janette Hardman, Head of Sales at InMobi, South Africa's division contracted by Microsoft, will shed light on the exciting opportunities that Bing offers advertisers in this ever-expanding market. With over a decade of experience in the paid media space, Janette is well-equipped to discuss the following key topics:

• Recent shifts in search engine market share: What changes have we witnessed?
• Bing's partnership with ChatGPT: Unveiling the impact on users and the surge in Bing users since the announcement.
• Exciting ad formats on Bing Ads: Learn about the innovative options available for marketers.
• Targeting audiences on Bing: Discover the diverse range of audience targeting options.
• Average CPC comparison: How does Bing Ads' average cost per click stack up against Google Ads?

Don't miss out on this episode packed with invaluable insights that can revolutionise your digital marketing strategies. Stay connected with us for the latest digital marketing updates:

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Have questions or eager to learn more about Bing? Feel free to reach out to us at hello@ileadetal.co.za