Sam Abrahart, Founder Of The Mayfair Group, On Building The Brand That’s Taking Over Instagram

Share Of Voice

Feb 18 2021 • 45 mins

Sam Abrahart, founder and CEO of the Mayfair Group, joins me this week to chat about how her search for fulfillment and personal mental health struggle led to launching the agency behind the ultra shareable Instagram content -- also now known as a fashion brand on a mission. (Its “Empathy” sets have been spotted on everyone from J.Lo and Gabrielle Union, and Justin Bieber recently rocked the “Just Be Kind” set.)

Sam shares her thoughts on creating a disruptive company, the power of empathy and vulnerability, and why the most important KPI or metric for success needs to start with impact and positive influence, over profit.

The Mayfair Group IG: https://www.instagram.com/themayfairgroup/

The Mayfair Group Website: https://themayfairgroupllc.com/

Sam Abrahart IG: https://www.instagram.com/samabrahart/

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