#14 - There Are No Evil Financial Tools (and Being a Misfit) with Jonathan Bragdon, CEO of Capacity Capital

RBFN Podcast

Oct 17 2023 • 49 mins

On today's show, we're joined by Jonathan Bragdon, the CEO of Capacity Capital. With a remarkable track record, Jonathan has started eight companies, invested in over 30 businesses, and been featured in CNN, TechCrunch, BusinessWeek, and Inc.com. He's also a driving force in the Southeast startup community and has founded Capacity, a strategic advisory firm, as well as Capacity Capital, an innovative investment fund supporting over 80% women, minority, or veteran-led founders. In the episode, Jonathan shares his entrepreneurial journey and insights into empowering underestimated founders with a unique approach to funding and strategic advice. He talks about the flaws in most funding approaches that he’s noticed along the way, how Capacity’s structure is different from a typical investment, and tips for building and harnessing a helpful network.


Key Takeaways

[3:34] How Jonathan got intertwined with the British Parliament and the Prince of Denmark.

[4:52] What led him to Capacity Capital.

[9:16] VC is a numbers game.

[10:20] How the redeemable equity structure works.

[14:22] Getting entrepreneurs up to speed on Capacity’s structure.

[16:50] Jonathan’s fundamental belief that different companies need different financing options to grow.

[17:14] A flaw in most funding companies.

[19:10] Who Capacity’s structure works well for, and who it doesn’t.

[21:07] How Jonathan thinks about return targets by deal and portfolio.

[22:44] Jonathan’s fundraising journey to build eight companies.

[25:50] Advice for emerging managers.

[30:44] Raising capital from the Capital Access Lab.

[31:28] The lack of a supportive network in the finance space.

[32:49] Jonathan’s predictions for RBF and alternative capital in the future.

[36:38] Building growth tools.
[39:30] There are no evil financial tools

[39:53] Focusing on the founder and the tools they need.

[41:03] Advice for investors that are aspiring fund managers.

[43:04] Jonathan’s surprise at the lack of recommendations and introductions at the investor level.

[44:55] Innovative finance project with Blueprint Local and Metro Finance Lab.


Resources:
RBF Network
Keith’s Twitter

Keith’s Linkedin

Blueprint Local
Founderpath

Tyler Tringas

Capacity Capital
Capital Access Lab

Builders + Backers


Guest: Jonathan: LinkedIn | Twitter