Dane and Dustin from Hardside Hydration join Jay to talk about their revolutionary product, and immediately start with the jokes about the Lions on Hard Knocks. They also discuss how they came up with their product idea, how they brainstormed the concept and actually grew it into a sellable product. Plus all the guys discuss their hunting lifestyle and how that played into their product development, and how they donate money from their sales to conservation efforts across the country. It's a really cool story about success growing from a simple idea!

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