When you think about your words, what impact do they have on the world? Do they make money, capture attention, or disappear in a sea of sameness? Today's guest believes that words make worlds, and in this conversation, she unpacks what that means as human beings in an increasingly technologically advanced society. Rachel Allen is the boss at Bolt from the Blue, a copywriting agency freeing businesses from the bonds of bad writing with the boldest claims: "We make words make money." She shares her entrepreneurial journey and how words helped her create a business that works for her and not how other people think it should be. We talk about objective and subjective knowledge, what it means to write for an audience, why she doesn't want to babysit technology, the aggressive nature of new digital tools, the boring middle, and why human is the only move left. I had a blast talking with Rachel, and I hope you enjoy the wisdom she shared throughout the episode.