Ready to redefine what you know about branding? Join us as we navigate the intriguing universe of physical branding with our guest, Rose Radtke, a passionate brand and community strategist. The journey begins with an intriguing exploration of what a brand truly represents - it's far more than just a logo or a colour scheme. Imagine your office or workspace as a living, breathing embodiment of your brand's core values, broadcasting your ethos not only to your team, but to the world.

Listen in as we uncover the importance of your brand's personality - the unique, intangible vibe that it radiates. Rose guides us through strategies to fortify this persona. Ever thought about using natural elements or the power of scents to help your brand pop? Or the crucial role that language plays in shaping brand perception? We're going to cover all these and more.

Finally, we break down the Curve of Participation and delve into the pivotal role of feedback in evaluating the effectiveness of a branded workspace. Hear Rose emphasise the necessity of adaptability, and discuss the future possibilities of AI spatial planning. And speaking of the future, we explore the ever-growing demand for freelance creatives, and how AI can be a useful tool in this space. So, buckle up, and get ready for a deep dive into what makes a brand tick, and how you can use this knowledge to your advantage.

https://www.roseradtke.co.uk/

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If you're pondering how to optimize your team's performance and workspace, reach out to one of our workplace strategists at AW Spaces.

This episode is brought to you by Projects, your home for better business. Nestled in the heart of Brighton, with locations in the Lanes and just moments from the Beach, Projects is more than just a space – it's a community. They offer a blend of coworking spaces, dedicated desks, fully serviced offices, meeting areas, event spaces, cafes, bars, and even a gym. And yes, this includes our podcast suite! To experience this unique workspace blend, book a tour or arrange a free trial day via their website. Special Offer: Mention "The Spaces That Shape Us" during booking to avail 25% off on your first podcast suite booking!