Today we are speaking with Robert Gax, Creative Lead, APAC & India at Ampverse in Singapore.

Summary of the Gamers Change Lives Podcast Episode: Esports 101 with Robert Gax

Robert Gax, a seasoned creative director, now drives the vision for Ampverse, the premier gaming ecosystem in Asia. Based in Singapore, he balances his professional world of gaming with family life, raising a toddler alongside media personality, Denise Keller.

Episode Highlights:

1. Gaming in Asia: Robert provides insights into the evolution and current dynamics of the gaming and esports sector in Singapore and Southeast Asia.
2. Personal Journey: Sharing his roots, Robert ties his passion for esports to unique experiences, drawing parallels with Chuck E. Cheese.
3. Ampverse Overview: The duo discuss Ampverse's significant role in the Asian gaming ecosystem, its unique IPs, and the essence of creativity in shaping esports narratives.
4. College Rivals Initiative: An introduction to a promising project - 'College Rivals'. Robert details its inception, challenges, and potential impact in India.
5. Creative Process & Cultural Nuances: A brief discussion on Robert's sources of creativity, his experience navigating diverse cultures in his work, and insights from his agency days.
6. Mobile Gaming: Robert emphasizes the differences between the US and Southeast Asian mobile gaming markets, highlighting its influence on his projects.
7. Family & Learning: Gax offers glimpses of his family dynamics, future aspirations for his child in gaming, and the influence of his wife, Denise Keller, on his career.

Conclusion:

Robert Gax’s episode is a blend of industry expertise, personal anecdotes, and forward-looking perspectives in the gaming world, culminating with the podcast's impactful mantra: "Play Games. Create Jobs. Change Lives."

Episode Webpage: https://www.gamerschangelivespodcast.com/innovate-and-play-how-creativity-drives-the-world-of-asian-esports

Featured in this episode:

Robert Gax

Gax has over two decades in the branding and design field as a Creative Director. He has successfully led some of the top creative agencies like Ogilvy, FCB, and digital studios in the APAC region.

He is currently working at Ampverse, the fastest growing gaming ecosystem in Asia. In this role, he drives the company's creative direction, content, and product evolution. This includes overseeing 5 Esport team brand CIs, social media production, content, and branded experiences.

His own experience in the sports and gaming space is vast. This includes brand work for Marina Bay Sands, Resorts World Asia, Disney Interactive Studios, Sony PlayStation, The Olympic Games, The Rugby World Cup, ASEAN Games, Meydan Racecourse, and the PGA Asian Tour.

Email: robgax@gmail.com

LinkedIn: https://www.linkedin.com/in/robertgaxiola/

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PRODUCTION:

Creator and host: Tom Leonard (USA) - https://www.linkedin.com/in/tomeleonard/

Producer: Reginald Nsowah (Ghana) - https://www.linkedin.com/in/reginald-nsowah-09352929/

ABOUT THE SHOW:

Play Games. Create Jobs. Change Lives.

This is a show about how to build an esports business from literally anywhere in the world where each week we showcase the journey of esports entrepreneurs and others to learn how they solved a particular problem that everyone will ultimately face.

In Season Three our theme is “Building a Business: Esports 101”.

I am your host, Tom Leonard. I have a background in entertainment marketing. After working with many amazing esports entrepreneurs from emerging markets, they inspired me to create a show to tell their stories so that others can be motivated to create their own esports business. Gaming and esports can create jobs tackling the problem of global youth unemployment. Creating jobs from playing games. What could be better than that?

Thanks for listening to The Gamers Change Lives Podcast!