Rocky Lalvani, the "Profit Answer Man," is a certified Profit First Professional who transforms businesses by prioritizing profit in their accounting. He adopts Mike Michalowicz's Profit First System, altering the traditional formula to Sales - Profit = Expenses, ensuring profit is a priority. His approach is ethical, valuing people over money. Rocky's personal journey, from arriving in the U.S. at two years old with immigrant parents starting over, to overcoming struggles including the loss of his mother at seven, shaped his success. He shares his story to motivate others to achieve their dreams rapidly.