Dive into the world of sales and entrepreneurship with Brian McDonald in this engaging podcast episode. With over 23 years of experience in new revenue growth, Brian shares insights from his journey, emphasizing the importance of a client-centric sales strategy. Join the conversation as Brian dispels misconceptions about sales, stressing the need to understand customers' wants for effective business growth.

Brian, a partner at Purpose Growth, a coaching and consulting firm, specializes in helping entrepreneurs build sales systems that predictably boost revenue. Uncover the secrets to success as Brian discusses the right mindset and addresses the fear of success.

Highlights:

{03:10} Brian's journey

{06:15} Misconceptions about sales

{11:30} You need to know what your customers want.

{16:00} Increasing revenue.

{19:00} Marketing vs. making a better product.

[29:30} Getting the right mindset.

{32:30} The fear of success

Bryan McDonald bio:

Brian has spent his 23-plus-year career in new revenue growth and focused on a client-centric sales strategy that created a track record for success by serving instead of selling people, graduating from Penn State University in 2001.

Brian went into sales in a corporate position and quickly realized that the roles he could be entrepreneurial in were the ones he wanted and built. He's a partner at Purpose Growth, a coaching and consulting firm that serves entrepreneurs with ambitious yearly or multi-year revenue goals.

He helps entrepreneurs build sales systems that predictably grow revenue, as well as communication practices and strategies that are superior to traditional sales tactics or practices. He has served entrepreneurs by helping them go from as little as AS75K in revenue to $1,000,000 plus in 6 to 18 months, using the strategies, tactics, mindsets, and frameworks he and his partners have put together.

Brian also helps run an economic development nonprofit called the Fox Valley Entrepreneurship Center. As the board president, the FVC serves business owners in the Fox Valley region of Chicago that are past. Startup base and need to accelerate.

They're focused on growing the revenue of businesses and adding jobs and opportunities in the communities that businesses are in.

Connect with Brian:

Website: https://www.onpurposegrowth.com

Linkedin: https://www.linkedin.com/in/mcdonaldbryan