Three key factors play essential roles in building a social business from the ground up: brand, impact and an innovative product. Brittany Underwood, Founder and CEO of Akola, has built a social business through a nonprofit framework. Akola exists to empower women to become agents of transformation in their communities and operates both domestically and internationally. From raw materials to assembly to distribution, Brittany shares how she has managed to create a social brand that has a measurable impact in every level of the supply chain and what she has learned along the way. Akola's programs have been instrumental in reshaping the lives of over 500 women and their children in Uganda and the US. Most recently, Akola launched a partnership with luxury retailer Neiman Marcus to launch the first full impact brand in this luxury space.This partnership has provided work, training and employment opportunity to over 100 women who are hand making jewelry.