In the second part of our conversation with Seth Colton, President & Managing Partner at The Lukens Company, we put a microscope to the processes of donor acquisition and segmentation. We discuss the intersection of direct mail and digital marketing and how it will impact the industry in the years to come.

ABOUT SETH COLTON

As President & Managing Partner, Seth leads The Lukens Company (TLC) with creativity, energy, and a commitment to our clients and the unique ways in which they’re making the world better. With over a decade of experience focused on marketing, communications, and development for regional, national, and international nonprofits, Seth is well-known for his daring creative approach and track record of innovation that has transformed fundraising and marketing programs of all sizes. In his role, he drives new business development efforts, corporate communications, and product development while managing TLC’s day-to-day and strategic direction.

Seth is the recipient of the AAPC’s 2017 40 under 40 Award as well as multiple Communicator Awards and MAXI Awards. His work has been extensively featured by MSNBC, ABC, and CNN, and he regularly presents at a number of industry conferences.

Always up for a good challenge, Seth is a proud Eagle Scout and, on a bet, became an Emergency Medical Technician. In his spare time, Seth enjoys reading, traveling, and exploring the outdoors with his wife and two sons.

Connect with Seth: https://www.linkedin.com/in/seth-colton-05a96062/

Follow TLC: https://www.linkedin.com/company/the-lukens-company/