Wherever you are in your career today, you are not necessarily stuck there. I’ve heard time again from guests on How I Made It In Marketing about how they’ve been able to make dramatic, perhaps unlikely career shifts.

On the flip side, if you are a hiring manager, do not pigeonhole potential recruits based only on their current experience.

For as my latest guest puts it, ‘look past the CV.’ Hear the story behind how he learned that lesson in his career, along with many more lesson-filled stories, from Tomer Zuker, VP of Marketing, D-ID (https://www.d-id.com/).

D-ID has raised $47 million overall, including $25 million in a Series B round of funding led by Macquarie Capital two years ago. Zuker manages a team of 10 marketers, in addition to freelancers and agencies.

Stories (with lessons) about what he made in marketing

Here are some lessons from Zuker that emerged in our discussion.

• Look past the CV
• Delegate
• Understand the rules of the game and set your own boundaries according to your values
• Time is your most precious asset
• Without clear and identifiable goals, you don’t know if you are effective, improving, or contributing
• Networking is a talent and skill

Discussed in this episode

Copywriting for Marketing Leaders: Why you should never delegate the marketing message (and how to get it right) (https://marketingexperiments.com/copywriting-2/copywriting-for-marketing-leaders-dont-delegate-the-message)

Marketing Career: How to become an indispensable asset to your company (even in a bad economy) (https://marketingexperiments.com/value-proposition/marketing-career)

Marketing Research Chart: What are your peers' top email marketing goals? (https://www.marketingsherpa.com/article/chart/seo-campaigns-in-house)

Get even more ideas from this episode by using the Analysts – Video Transcript expert assistant in MeclabsAI (https://meclabsai.com/). It’s totally FREE to use, for now. (MECLABS is the parent organization of MarketingSherpa).

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This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.

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