“We run the scientific method. Hypothesis. Experimentation. Observation. Analysis. Optimization,” Aron North told Daniel Burstein in our latest podcast episode. Great minds think alike. North’s approach is almost identical to Step #6 of the Landing Page Blueprint (https://meclabs.com/course/blueprint/).

Listen now to hear Aron North, Chief Marketing Officer and Commercial Owner, Mint Mobile (https://www.mintmobile.com/), discuss allowing for failure (when you follow the scientific method), trusting your gut, conducting a job interview with every single person coming into the marketing department, and more.

Some ideas from the stories North told in this episode:
– If you aren’t failing, then you aren’t trying hard enough
– Trust your gut
– Creative > Production
– All great creative begins with a strong consumer insight
– F.B.N.A (Free Beer No Assholes)
– Fastertizing

Related content mentioned in this episode

Headline Writing: How a junior marketer beat the CEO’s headline by 92% (https://marketingexperiments.com/copywriting/headline-testing)

How Marketing Skills Are Helping Employee Recruitment and Satisfaction: 3 quick case studies (https://www.marketingsherpa.com/article/case-study/marketing-skills-employee-hiring)

500 Mangled, Stretchy Rubber Guys: Make sure you have the right marketing partner for your super creative plan – Podcast Episode #3 (https://www.marketingsherpa.com/article/interview/direct-mail-podcast)

Creative Inspiration: 9 mini case studies of marketing campaigns and business ideas sparked by unorthodox inspiration (https://www.marketingsherpa.com/article/case-study/9-mini-case-studies-of-creative-marketing)

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About this podcast

This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages free digital marketing course (https://meclabs.com/course/).

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