With their expansive reach, engaging over 95% of households in the US and Canada, Instacart’s VP of Ad Product discusses their latest innovations. Hear about their new AI-powered smart carts, their partnership with Google Shopping, and how they are elevating both the online and in-store shopping experience.
In this episode:
- Discover Instacart's innovative advertising strategies for increased consumer engagement and brand impact.
- Explore the expanded advertising capabilities that are taking Instacart to the next level in consumer experience.
- Uncover the importance of a seamless consumer experience and its impact on brand loyalty and engagement.
- Gain insights into Instacart's IPO and the future of innovation in the retail industry.