Today, we're thinking about an ethical approach to marketing with Maddy Aucoin of By Maddy Aucoin.

Maddy Aucoin (she/her) is a website copywriter, business owner, and public speaker. She helps creative business owners with messaging that sells through trust, integrity, and empathy.

A former higher-education professional, Maddy started her second business, By Maddy Aucoin, to help brands write copy without relying on sales gimmicks or overexaggerated claims. Maddy is also deeply passionate about teaching other entrepreneurs how to market themselves authentically. Aside from guest speaking on numerous podcasts, she has taught many copywriting workshops for entrepreneurs, including for the PARO Centre for Women's Enterprise, PoliticsNOW, and the Build Your Brand conference.

In this episode, we discuss:

• How she started her copywriting business after running a product-based business
• Presenting yourself without being showy
• Mean girl marketing and how we're staying away from that with our copy
• Questions to ask yourself when running a business
• How to write good copy and have a consistent voice
• Finding creativity as a service-based business owner
• Marketing techniques that are out
• Running a business in a way that feels personal to you

CONNECT WITH MADDY
On Instagram at @bymaddyaucoin
On her website at bymaddyaucoin.com

Hosted by @kirstimcnabney
Find links, inspiration and updates on @thinkingaboutpodcast

This episode was edited by Amanda Wan of Wan Media