Today, we're thinking about content and community with Xanthe Appleyard of Oh Sierra Creative. If you’ve been caught up in the what do I need to post today, who is my audience, how can I go viral cycle – today is the day you stop that and start looking at your social media presence like a leader.

Xanthe co-founded Oh Sierra with her husband Frank – a creative agency specializing in strategy, design, and hospitality. They are the people helping you harness the power of community both online and offline – and they look cool AF while they do it.

In today's episode, you'll learn:

• How Frank and Xanthe went from Hamilton, ON to owning a home in Tulum, built a graphic design business and then iterated into the new Oh Sierra that blends together everything they love – content, community and experience
• The power of facing fear and taking risks
• How to build community through leadership
• What most people struggle with the most when it comes to creating content and how to fix it
• How to recognize what your audience actually wants
• So much more

Connect with Xanthe
Follow @ohsierracreative on IG
Work with Xanthe
Sign up for the Life of the Party waitlist
Get Xanthe's free Content Planning Template
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This episode was edited by Amanda Wan of Wan Media