In this conversation, Jenna Gaidusek interviews Leslie Swink of Swink Social about utilizing AI in interior design. They discuss the importance of defining the ideal client and how AI can assist in this process. They also talk about creating personalized content, including value-added, personal brand, and promotional content. Leslie shares how AI can help in generating content ideas and prompts. They emphasize the significance of showing up as a person and building trust with clients.

About today's guest:

Lezlie Swink is the founder of Swink Social Co, a social media marketing agency dedicated to helping interior designers grow their businesses and stand out in the digital world. She leveraged her own marketing experience and passion for interior design to create solutions that help designers put precious hours back into their schedules while still creating powerful online presences that foster community and generate leads.

Specializing in Instagram, Facebook, Pinterest, and e-mail management and strategies, Lezlie's mission is to make social media easy, effective, and enjoyable. With Swink Social Co, busy interior designers all across the country are seeing amazing results without feeling like they are glued to their phones 24/7. They have more time to do what they love, design!

Learn more about Swink Social: www.swinksocialco.com

Takeaways

• Defining the ideal client is crucial for interior designers to create relevant and targeted content.
• AI can assist in generating content ideas and prompts, but it is important to have a good understanding of your brand and voice.
• Showing up as a person and sharing personal stories and experiences can help build trust with clients.
• Creating personalized content that includes value-added, personal brand, and promotional content is essential for engaging with the audience.