Pete Russell joins Ollie Lloyd on The FoodTalk Show to tell him about his mission to connect small scale farmers with their local consumers. As the founder of Ooooby, an online platform that provides the tools for farmers to manage fruit and veg boxes, he is passionate about finding a way to put customised technology into the hands of farms.

Already working with 70 farms and food hubs across the UK, his business is helping growers connect with local communities. He believes passionately that this model has the potential to create new employment opportunities on farms, help people get closer to the food they eat and also provide a new revenue stream for small scale growers.

Episode edited by Stella Gent