I talk with Jim Curry about his fishing season, how fishing looks right now and the growth areas of our sport.

He also talks what it is like to work for the fishing brand Guideline along with new products, the company ethos and how they prefer to stick with a range until they think there is a new technology that will help them improve upon it rather than just making cosmetic changes every few years.

This is a really interesting look inside a brand that is open, revealing and a fun listen.

As ever, Jim didn't ask to come onto the podcast I heard they were doing some interesting things and wanted to learn some more about them.

I hope you enjoy this episode.