Episode 8: In this episode, Omri Sagan, Co-founder and CEO of technology start-up CTRL, shares how the process of creating and defining the brand helped CTRL scale and grow. We dive into the transformative power of self-serve and product-led growth, the crucial role of branding in fundraising, and the reflections of Omri’s journey, from securing funding to user engagement. We uncover the significance of branding and its role in the fundraising journey for CTRL, in terms of credibility, messaging, and its presentation to investors and customers.