Micael Dahlen is a wonderfully brilliant, thought-provoking, and multi-facetted professor in the Department of Marketing and Strategy at Stockholm School of Economics. He has a uniquely curious mind which has led to novel findings in many areas, including happiness, marketing, habits, and consumer behavior. Micael is the author of Monster, Nextopia, Creativity Unlimited, and the recently released book, Starkt Kul. He is also the creator of Curious with Micael, an audible podcast.  In this episode we tackle the topic of happiness from all angles: what it is and why it’s important, Michael’s personal journey in search for happiness, models for achieving and measuring happiness, as well as how technology may impact the arc of our future happiness. We also discuss how our environment influences self-perceived happiness.  There are some real gems in this episode, especially in the second half.   About and from Prof. Micael Dahlen: Micael Dahlen – Professor.