Exploring the Rise of African Outsourcing: A Discussion with Martin Roe, Group CEO of CCI Global

CX Diaries - with Keith Gait

Oct 9 2023 • 27 mins

Are you ready to uncover the secrets behind the rising popularity of African outsourcing?

This week, we venture into a riveting conversation with Martin Roe, Group CEO of CCI Global, who brings 30 years of industry experience to the table. Martin shines a light on the unique advantages Africa has to offer in the customer service industry, honing in on the cultural ethos of Ubuntu and the resilience of the African population. We also discuss the cost benefits provided by African outsourcing that extend beyond mere labour arbitrage.

Are you hesitant about shifting operations to Africa as a first-time outsourcer? Martin addresses your concerns head-on. We delve into why Africa has become the go-to destination for Contact Centres in the UK, and increasingly, in the US.

We also uncover how a possible recession could impact this market, and reveal the sectors Martin believes are best suited to African markets. Plus, you can get some valuable insights into what to expect when considering South Africa and Kenya for your outsourcing needs.

This episode is more than a discussion, it's a journey through the lens of African outsourcing!