In our second episode of season two of 15 Minutes With we're talking to Laurel Mintz. Laurel is the CEO and Founder of the award-winning Los Angeles-based marketing agency, Elevate My Brand.

As a fellow podcast host Laurel also sits on the board of directors at NFTE the Network for Teaching Entrepreneurship, the Woman's Founders Network and the UCLA Restaurant Conference. She's a mentor for the Woman's Global Leaders Initiative and also advises the Los Angeles Venture Association.

In this episode, We asked her about the importance of brand and the role it plays in the ever-changing customer experience, any tips she had for brands struggling with identity and some advice when creating a customer experience strategy.

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