Lauren Holmes is Founder of Corl West, a boutique UI and UX design agency. In this episode, we explore the difference between user interface (UI) and user experience (UX), what makes a design successful, and how to create value for your customers.
We also talk about what it's like to run a business and manage clients. Lauren is based in Los Angeles, CA and works with a range of businesses – including ecommerce, software, travel, and more.
LINKS
PODCAST
TERMS
- UI = user interface
- UX = user experience
- SEO = search engine optimization
- SaaS = software as a service
TIMESTAMPS
- 0:00 - Episode intro
- 0:50 - What Lauren does today
- 3:02 - What is user experience (UX)?
- 5:21 - Tools that Lauren uses
- 6:58 - Communicating value to users
- 9:32 - Market research vs. UX research
- 12:32 - What makes a good UX?
- 16:24 - Incremental update vs. complete redesign
- 17:20 - Making a delightful experience
- 21:19 - UX without relying on a screen
- 26:54 - UX relationship with marketing
- 30:52 - What are the right metrics to track?
- 33:39 - How to personalize experiences
- 38:33 - Lockdown affects on Lauren and her clients
- 41:43 - Sustaining a brand today
- 44:28 - What's it like to run Corl West?
- 53:11 - Personal health and business goals
- 56:27 - Culture and managing creatives
- 1:00:00 - Who Corl West works with
- 1:01:45 - The story behind Alluxo
- 1:06:44 - Wrap up and final thoughts
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