Dubai market is booming and attracting more and more entrepreneurs willing to catch their own luck. When you’re driving around Dubai, you can see the offerings of new and new luxury products or experiences nearly everywhere.
On one hand, it gives the impression of an opulent lifestyle and limitless opportunities to make money. However, on the other hand, “luxury" scooters, sandwiches, etc. devalue the genuine meaning of the word “luxury”. In today’s world, this word has been overused in pursuit of profits.
Where are we going with that? What is the reality of luxury business in Dubai? What makes products and services truly luxurious? I discussed these questions with Antoine Massé, a retail and hospitality expert with a 25-year career in the luxury industry.
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