Welcome to IMpulse - The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Our guest today is Jessy Grossman, Founder of Women in Influencer Marketing, a platform to connect the influencer marketing industry. Join us as we discuss the latest trends in influencer marketing, the importance of authenticity and transparency, and the challenges of pricing and payments in the creative economy. Jessy further shares her experiences with successful brand partnerships and advises aspiring influencer marketers.