Welcome to IMpulse - The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Our guest today is Aaron Costa, Director of Client Engagement at Hylink Group, a collection of integrated marketing agencies. Are you looking to navigate the world of influencer marketing and digital advertising on social media? Join us as we discuss small brands' challenges when connecting with influencers, the importance of authenticity in influencer marketing, and the rise of AI-driven virtual influencers. Take advantage of this informative conversation between two industry experts!