Mike Beckham is co-founder and Chief Executive Officer of Simple Modern, a leading producer of premium drinkware and lifestyle products. Founded in 2015 and based in Oklahoma, SimpleModern currently generates a nine-figure annual revenue and is committed to generosity, donating at least 10% of annual profits to nonprofit organizations. Under Mike’s leadership, the company has grown into a category leader for Amazon, Target, Walmart, and Sam’s Club. We discuss: Building Simple Modern during the peak of Yeti’s domination Hypergrowth strategies and living in a future with AI The power of product licensing and building moats The disadvantages of selling products online We'd appreciate you filling out our audience survey, so we can continuously work on providing relevant content to our listeners.  https://www.thefortpod.com/survey Links Simple Modern Mike on X Topics (00:00:00) - Intro (00:03:48) - Starting Simple Modern (00:15:46) - How much thought do you need to put into a product as simple as a cup? (00:17:51) - The Stanley Phenomenon (00:22:06) - Influencer marketing (00:24:15) - The pros of hiring your friends (00:33:21) - Learnings from spending 10 years as a pastor (00:43:43) - Hypergrowth (00:48:05) - AI (00:55:23) - Product Licensing (01:04:00) - Building moats (01:09:07) - Does Amazon take more and more margin out of products as you grow? (01:18:35) - Becoming an ESOP (01:27:01) - Offshoring and China (01:34:22) - What are some disadvantages to selling online? Support our Sponsors Better Pitch: https://bit.ly/42d9L0I Fort Capital: https://bit.ly/FortCapital Follow Fort Capital on LinkedIn: www.linkedin.com/company/fort-capital/ Chris on Social Media: X: https://bit.ly/3BYIjcH LinkedIn: https://bit.ly/45gIkFd   Watch The Fort on YouTube: https://bit.ly/3oynxNX Visit our website: https://bit.ly/43SOvys Leave a review on Apple: https://bit.ly/45crFD0 Leave a review on Spotify: https://bit.ly/3Krl9jO  The FORT is produced by Johnny Podcasts