In this episode of the Splash podcast, Camille engages in a dynamic conversation with Kate Hutchinson, who most recently was leading product marketing at Guru.

The duo delves into the intricate world of event marketing, sharing insights on crafting impactful experiences, maximizing team collaboration, and tackling the challenges of hybrid events.

From pre-event strategies to sustaining team alignment post-event, Kate unveils practical tips and best practices that resonate with in-person and remote attendees.

Tune in for a dose of event marketing wisdom!

0:00 - Welcome and Setting the Stage
2:00 - Overview of Splash's Brand Voice
11:00 - Importance of Cross-Functional Collaboration
21:30 - Team Integration Exercises
30:15 - Sales Kickoff Planning Tips
36:30 - Maintaining Alignment After Events
46:00 - Strategies for Communication
49:00 - Recommendations for Enablement Materials
53:00 - Bridging the Gap in Hybrid Events
1:00:00 - Wrapping Up and Key Takeaways