In our latest episode, we highlight the key findings from our 2024 Outlook on Events report.

We surveyed 1,200+ marketers to understand how they did last year, what their priorities are this year, and how event-led growth is helping them grow and scale their programs.

Tune in to learn what they said, including:

• Why companies are adopting an event-led growth strategy and the impact it has on business goals
• The three essential components for integrating events into your marketing mix
• The top challenges event marketers are facing this year
• How to leverage thought leaders for your events and other marketing materials

Check out Splash's 2024 Outlook on Events report: https://splashthat.com/resources/2024-outlook

Get your copy of The Event-Led Growth Playbook: https://splashthat.com/resources/event-led-growth-playbook-download