In this illuminating episode of 'Check In with Splash', Kate Hammitt and Emily Wilks discuss the transformative power of event-led growth in marketing. Hammitt, Splash's CMO, defines 'event-led growth' as a strategic approach using events as the primary channel for customer acquisition and retention. She elaborates on how events can drive significant value and growth for businesses by fostering authentic connections and deep trust.

Wilks, from Gainsight, shares her expertise in deploying hyperlocal, tailored events. She emphasizes the importance of creating memorable experiences and leveraging events for pipeline acceleration, customer engagement, and increased ROI. The discussion covers strategies for scaling event programs, aligning with business objectives, and measuring success through impactful metrics.

0:00: Introduction to Event-Led Growth
1:37: Defining Event-Led Growth
3:51: Events as a Revenue Driver
5:21: The Power of Authentic Connections
7:01: Strategies for Event Success
8:31: Guest Segment: Emily Wilks on Hyperlocal Events
10:56: The Role of Events in the Sales Funnel
12:26: Event-Led Growth in Practice
14:01: Q&A with Emily Wilks
15:31: Wrap-Up and Key Takeaways

For a deeper look into  event-led growth, check out our recent webinar, Mastering the Event-Led Growth Playbook, here: https://tinyurl.com/bdfjec2d