In this episode, Splash Senior Customer Success Manager Danielle Geisler steps in as a special guest host.Danielle works closely with the top event marketers at brands like Spotify, Nutanix, and Uber to understand their event strategies and help them reach their business goals.Throughout the episode, she walks through the biggest event trends she's seeing from customers and shares real life examples of how different companies are approaching and implementing these changes.Plus, she dissects the 7-11-4 rule from Google, a formula for building trust with potential customers through strategic content and touchpoints, and explains why marketers are increasingly focusing on quality of leads rather than quantity. ___________________________________________________________________If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at podcast@splashthat.com. We'd love to hear from you.Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-comCheck out more event trends for 2024: https://splashthat.com/resources/2024-outlook

In this webinar replay, Camille White-Stern sits down with Jack Tattersall, Director of Global Sales at Guidebook.They discuss strategies and tools to bring the intimacy and magic of smaller events to larger flagship gatherings.Tune in to learn:What to look for in an event appTactics to engage attendees before, during, and after an eventTips to maximize sponsor visibility How to build an event community...and more.___________________________________________________________________If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at podcast@splashthat.com. We'd love to hear from you.Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-comGet to know Guidebook: https://guidebook.com/Learn more about the Splash and Guidebook partnership: https://splashthat.com/webinars/no-bs-attendee-engagement

In this episode, host Camille White-Stern shares her observations and top takeaways from this year's Adobe Summit.She discusses the best booth activations, out-of-the-box wraparound ideas, and the surprising piece of swag that everyone lining up for.Plus, she explains her simple process for deciding whether or not to invest in a booth at third-party events.___________________________________________________________________If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at podcast@splashthat.com. We'd love to hear from you.Get more tips for maximizing your presence at conferences and trade shows: https://splashthat.com/blog/how-to-maximize-your-presence-at-conferences-and-trade-showsFollow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com

In this episode, host Camille White-Stern sits down with Reveal's Isaac Morehouse and Will Taylor for an in-depth discussion about partner events.From sourcing partners, to cross promotion, to measuring success, Issac and Will share the inside scoop on how to create event partnerships that benefit both parties.0:01 – Introduction7:38 – Deciding to Host Partner Events12:00 – Finding the Right Event Partners19:50 – Defining Goals and Measuring Success for Partner Events30:17 – Aligning – and Staying Aligned – with Partners35:05 – Creating a Partner Event Playbook42:20 – Building a Partner Ecosystem______________________________________________________If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at podcast@splashthat.com. We'd love to hear from you.Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-comGet to know Reveal: https://reveal.co/

In the second half of this two-part episode, host Camille White-Stern and Vendelux CEO and Co-founder Alex Reynolds continue their conversation around using data to fuel event-led growth motions. Tune in to learn how to strategically use data to attract target event attendees, personalize outreach, get internal buy-in, and more.In case you missed it, check out the first half of Camille and Alex's conversation in the previous episode: Using Data to Build an Event Strategy That Gets Results with Alex Reynolds (Part One). Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-comGet to know Vendelux: https://vendelux.com/Learn how to maximize your presence at third-party events: https://splashthat.com/blog/how-to-maximize-your-presence-at-conferences-and-trade-shows

In this episode, host Camille White-Stern sits down with Alex Reynolds, CEO and Co-founder of Vendelux. They explore the need for data in developing a third-party event strategy that generates revenue, how to leverage that data to get the right people in the room, and more. Plus, they discuss how marketers use tools like Vendelux to gain data-backed insights that help them find their audience and drive their third-party strategies. Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com/Learn how to maximize your presence at third-party events: https://splashthat.com/blog/how-to-maximize-your-presence-at-conferences-and-trade-shows

In our latest episode, we highlight the key findings from our 2024 Outlook on Events report. We surveyed 1,200+ marketers to understand how they did last year, what their priorities are this year, and how event-led growth is helping them grow and scale their programs.Tune in to learn what they said, including:Why companies are adopting an event-led growth strategy and the impact it has on business goalsThe three essential components for integrating events into your marketing mixThe top challenges event marketers are facing this yearHow to leverage thought leaders for your events and other marketing materialsCheck out Splash's 2024 Outlook on Events report: https://splashthat.com/resources/2024-outlook Get your copy of The Event-Led Growth Playbook: https://splashthat.com/resources/event-led-growth-playbook-download

In this episode, Splash's Haley Kaplan chats with Gracie Bulleit, Event Marketing Manager at Pendo, and Sam Varga, Senior Manager of Global Field Marketing at AdRoll, about how they maximize their presence at third-party events.Tune in to learn how to:Identify which third-party events to attendAlign your event with your company's goalsDesign experiences that will have your booth buzzing with activityChoose swag that will make your booth a must-stop destination for attendeesDrive meaningful connections with prospective buyers throughout the eventKeep leads warm and continue the conversation after the event endsGet more tips for maximizing your third-party presenceJoin an upcoming Splash eventFollow Splash on LinkedIn

In this episode of Checked In with Splash, Splash's Perry Piep and Eric Aguirre talk about one of the biggest challenges for event organizers: predicting and boosting event attendance. In this conversation, Perry and Eric introduce Attendance Insights, Splash's new AI solution that gives hosts insights about anticipated event outcomes. Tune in to learn how Splash created the event industry's first predictive AI tool using years of event data and proven strategies for increasing turnout. Watch the Attendance Insights launch eventLearn more about using AI in events

In this episode, host Camille White-Stern sits down with Christine Swor, Director of Events and Production at Lattice, and Annie Thompson, Director of Experiential and Global Merchandise at Bumble. They discuss the biggest challenges event marketers are facing and strategies for planning events in 2024. Throughout the episode, Christine and Annie share best practices for aligning event strategies with business goals, driving attendance, identifying metrics for success, and creating high-impact, in-person experiences. Tune in to learn their biggest learnings for the year and how they're approaching their B2B and B2C programs in the new year.• Follow Splash on LinkedIn • Learn more about developing an event-led growth playbook for 2024

In this episode of the Splash podcast, Camille engages in a dynamic conversation with Kate Hutchinson, who most recently was leading product marketing at Guru. The duo delves into the intricate world of event marketing, sharing insights on crafting impactful experiences, maximizing team collaboration, and tackling the challenges of hybrid events. From pre-event strategies to sustaining team alignment post-event, Kate unveils practical tips and best practices that resonate with in-person and remote attendees. Tune in for a dose of event marketing wisdom!0:00 - Welcome and Setting the Stage2:00 - Overview of Splash's Brand Voice11:00 - Importance of Cross-Functional Collaboration21:30 - Team Integration Exercises30:15 - Sales Kickoff Planning Tips36:30 - Maintaining Alignment After Events46:00 - Strategies for Communication49:00 - Recommendations for Enablement Materials53:00 - Bridging the Gap in Hybrid Events1:00:00 - Wrapping Up and Key Takeaways

In this illuminating episode of 'Check In with Splash', Kate Hammitt and Emily Wilks discuss the transformative power of event-led growth in marketing. Hammitt, Splash's CMO, defines 'event-led growth' as a strategic approach using events as the primary channel for customer acquisition and retention. She elaborates on how events can drive significant value and growth for businesses by fostering authentic connections and deep trust.Wilks, from Gainsight, shares her expertise in deploying hyperlocal, tailored events. She emphasizes the importance of creating memorable experiences and leveraging events for pipeline acceleration, customer engagement, and increased ROI. The discussion covers strategies for scaling event programs, aligning with business objectives, and measuring success through impactful metrics.0:00: Introduction to Event-Led Growth1:37: Defining Event-Led Growth3:51: Events as a Revenue Driver5:21: The Power of Authentic Connections7:01: Strategies for Event Success8:31: Guest Segment: Emily Wilks on Hyperlocal Events10:56: The Role of Events in the Sales Funnel12:26: Event-Led Growth in Practice14:01: Q&A with Emily Wilks15:31: Wrap-Up and Key TakeawaysFor a deeper look into  event-led growth, check out our recent webinar, Mastering the Event-Led Growth Playbook, here: https://tinyurl.com/bdfjec2d

In this jam-packed episode, host Camille White-Stern's focus is all about maximizing your presence at third-party events. From the crucial first step of goal-setting to the nitty-gritty of onsite game plans and communication loops, Camille shares invaluable pro tips for achieving stellar results. Tune in to discover why you should never "wing it" at an event and how real-time updates can supercharge your team's performance and keep everyone aligned. Get ready to up your event game big time!

In Part Two of this multi-episode miniseries, we'll learn how to unlock the true potential of AI in event marketing. The one and only Cathy McPhillips, CGO of Marketing AI Institute, shares how she harnessed the power of AI to create an unforgettable event experience at MAICON. Discover her secret to finding the right AI tools to make an impact and how she navigates through the hype to maximize the value of AI for events. Watch this event on demand: https://splashthat.com/webinars/ai-for-events

In this multi-episode miniseries, we'll learn how to unlock the true potential of AI in event marketing. The one and only Cathy McPhillips, CGO of the Marketing AI Institute, shares how she harnessed the power of AI to create an unforgettable event experience at MAICON. Discover her secret to finding the right AI tools to make an impact and how she navigates through the hype to maximize the value of AI for events.Watch this event on-demand: https://splashthat.com/webinars/ai-for-events

Dive into the mind of event and marketing rockstar at TikTok, Nina Skoko, as she shares her career journey and the magic behind event-driven content creation. Discover the goldmine of user-generated content, and learn how Nina measures event success and sources her awe-inspiring event ideas. This episode is a masterclass in turning events into marketing masterpieces. Enjoy!

Looking for a new way to support revenue growth that doesn't require a ton of resources? Accelerate your event-led growth by incorporating ABM into your everyday event strategy. In this webinar replay, Splash sat down with ABM leaders Aria Radke and Mandy Hanson to bring you all the intel you need to marry ABM and event-led growth successfully.Watch the full webinar: https://splashthat.com/webinars/abm-event-strategy

If you're in the events industry, you probably already understand this uncomfortable truth: you can meticulously plan the most awe-inspiring event, but if the right attendees don't show up... it's a flop and a total waste of your time. There's nothing more critical to event success than a thoughtful event promotion strategy. Enclosed in this episode are 13 event promotion tips for you to amplify your brand, and boost your registration numbers. RESOURCESFollow Splash on LinkedIn: https://www.linkedin.com/company/3237551/Book a Demo with Splash:

In today's episode from the archives, we chat with Laura Lilley, who leads Hootsuite’s global experiential marketing and events about what shifts she's observed in the evolutionary role of the event marketer, including a detailed look at her events playbook for HootSuite. We talk about measuring ROI and proving success. We explore effective communication tactics with leadership and getting buy-in and programmatic support from sales. And of course, she gives us some tips for weaving your social and event strategies together for maximum success.

A common pain point for event marketers is the challenge of staying in lockstep with their sales teams when it comes to building events as a high-performing revenue growth channel. If alignment with marketing and sales is something your team is struggling with, you're sure to enjoy this conversation between Camille and Stephanie Pennell, ZoomInfo's Director of Event Marketing.