Erick and Rich discuss Google’s big push into the channel generally—and SMB channel specifically—to attract AI partners, and the two magic questions MSPs should never end a sales meeting without asking. Then they’re joined by Canalys analyst Jay McBain for a fascinating look at how selling to millennials, competing with accounting firms, and other long-term trends will require MSPs to upend many of their most settled assumptions. And finally, one last thing: what happened when a Scottish train passenger mistook a cosplaying Star Wars stormtrooper for a security threat.


Discussed in this episode:
Bonus Post: Google Has a Lot of Partners. It Wants a Lot More.
Platforms are the winners on Wall Street.
How do you move from being a Channel Chief to a Platform (Ecosystem) Chief?
Reported armed man at Scottish train station was 'Star Wars' Stormtrooper