On this episode of The Ty Brady Way, Ty welcomes Ryan Judd and James Ludlow to discuss the innovative product Previ, and its impact on saving money in the cell phone industry. Ryan shares how he connected with James Ludlow through LinkedIn, recognizing Previ as a disruptive product in the market. The conversation unfolds to reveal the importance of storytelling in showcasing industry evolution and innovation.

Ryan emphasizes the need for change in an industry often stuck in the status quo, highlighting Previ's potential to generate savings for consumers. The discussion dives into the significance of addressing financial challenges faced by average individuals in an economy where costs continue to rise. By focusing on stretching the dollar further, Previ aims to offer tangible savings that can alleviate financial burdens.

James Ludlow elaborates on Previ's origins, stemming from a desire to help individuals and businesses save money on essential services like cell phone plans. By targeting the enterprise space initially, Previ negotiated partnerships with major carriers like T-Mobile and AT&T, offering discounted rates typically reserved for larger corporations. The podcast underscores Previ's commitment to transparency and its mission to empower individuals to make informed decisions about their expenses.

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