Tess Cosad, the co-founder and CEO of Bea Fertility. A company making fertility care more convenient and affordable. The company is leveraging a method called IntraCervical Insemination or ICI, which has proven to actually have a 50% success rate at only a 10th of the cost of IVF.

EPISODE HIGHLIGHTS

• [0:30] Tess Cosad’s background.
• [1:56] Fertility & Infertility, who actually has this problem?
• [3:43] How do existing solutions work?
• [6:27] Why was IUI the go-to treatment?
• [9:07] Strategy behind bringing back the treatment into the market
• [12:03] Challenges and barriers in launching the product
• [14:57] Success factors for the business
• [17:48] Experiences during a biassed system during fundraising
• [19:52] Advice for other female founders in that field of work
• [20:55] Challenges or lessons in building a company
• [25:23] Thoughts on learning and same time navigating dysregulated environment
• [27:42] How do you navigate customer feedback vs your perspective
• [30:15] Future challenges that you need to overcome to make a step forward
• [32:42] Tess’s 10-year vision

KEY LESSONS & QUOTES

• “ Fertility is not a women's health issue, and when we make it that we take away the responsibility from men, for their fertility” [2:32]
• “In the US you're looking at 3,4, $5,000 for a round of IUI. What we're trying to do is deliver this treatment straight to people's homes for a 5th to a 10th of the cost of IVF. ” [4:40]
• ”90% of treatments, require heterosexual intercourse, to be used. What that means is people for whom intercourse is not a part of their family building story, cant benefit from the treatment” [10:21]