Robin Saluoks, the CEO and co-founder of eAgronom, a platform helping farmers adapt to sustainable farming practices and increase revenue through the voluntary carbon market.

In today’s episode, we discuss how he built his company from the ground up.

EPISODE HIGHLIGHTS

• [00:27] Robin's personal background & journey
• [5:02] Farmers management app
• [6:37] Using farming to capture carbon and greenhouse gasses
• [9:33] Impact of farming in battling climate change and farmer’s solutions
• [12:10] How can farmers impact carbon sequester
• [14:58] eAgronom’s approach to measurement and verification of carbon emissions
• [17:21] Barriers eAgronom’s clients face adopting the technology
• [19:47] Global expansion and lessons learned as an entrepreneur
• [21:54] eAgronom’s market expansion
• [24:28] eAgronom’s current markets
• [25:31] Product translation and customization for different markets
• [27:25] Robin's 10-year vision

KEY LESSONS & QUOTES

• "Soil after the ocean is the second biggest carbon bank on earth" [10:20]
• “Farmers need to implement full air crop coverage to help curb carbon sequester” [12:27]
• “For many farmers, it seems unbelievable that they will get money for selling air but our carbon program covers them” [17:37]