Multiple Olympic gold medals, the speed of the velodrome, and cross-country BMX thrills! Everyone knows the UK’s cyclists are among the best in the world. But how does British Cycling, the UK’s governing body for cycle sport, inspire young people to get on their bikes and become tomorrow’s elite athletes?

Tune in to hear how British Cycling is using design thinking and why it’s helping boost customer experience for youth and community programs.

Contact: Sally Barker sally.barker@slalom.com