Join Max Traylor, Isaac Morehouse, and Jared Fuller on a rollercoaster ride through the agency ecosystem, where  AI looms large. In this episode, Max unpacks the future of consulting, shares tales from the trenches, and offers a preview of his upcoming book, 'The World's Worst Book for Consultants.' This episode is a MUST listen for those eager to challenge the status quo of the consulting world.

Takeaways

• Building trust and confidence with clients is crucial for agencies.
• Documenting and recording the process can help agencies navigate challenges and build credibility.
• Strategic agencies that have experience in implementing new services are more likely to succeed.
• The rise of AI will disrupt the agency industry, but strong relationships with clients' leadership teams will remain valuable. Building strong relationships with trusted partners is crucial in uncertain times.
• Humor can be a valuable tool in consulting and building connections.
• Questioning traditional consulting advice and exploring unconventional approaches can lead to innovative solutions.
• Breaking into people's physical world and providing tangible, memorable experiences can enhance the impact of consulting services.

Chapters
00:00 Introduction and Excitement
01:13 The Challenges of Agencies
06:29 Building Trust and Confidence
08:20 Documenting and Recording the Process
10:32 Customer Success as the Foundation
12:00 The Importance of Experience and Trust
13:41 The Role of Strategy in Agency Programs
15:05 Balancing Strategy and Implementation
21:31 The Impact of AI on Agencies
24:52 The Future of Go-to-Market and Trust
30:09 Building Strong Relationships
32:08 The World's Worst Book for Consultants
33:14 The Worst Advice from Consultants
36:39 Humor in Consulting
38:44 The Secret Project
40:19 The Beers of Max
41:20 The Pirate Island Problem
42:34 Breaking into the Physical World