E668 - Jon Clemence - How to Create Authentic and Authoritative Content that Drives More Leads and Clients
In this episode, I get to speak with Jon Clemence.
We'll be diving into the world of content creation and marketing.
Jon is a seasoned expert in the field of writing, editing, and helping businesses craft compelling content that resonates with their audience. We'll discuss the importance of authenticity and authority when it comes to blogging, the common mistakes people make, and practical tips to improve your content and engagement.
You'll walk away with actionable strategies you can implement right away to take your content and marketing efforts to the next level. So sit back, relax, and let's get started!"
Where to reach our Guest:
www.cedarpressproofreading.com
linkedin.com/in/jon-clemence-300b31187
instagram.com/cp_proofreading
facebook.com/cedarpressproofreading
3 Hacks to take away:
Importance of Authenticity and Authority in Blogging
Readers want to know the person behind the business and be able to trust them
Blogging allows you to establish expertise and build a relationship with your audience
Written content can offer a deeper connection compared to video
2. Common Mistakes in Blogging and Content Creation
ssuming readers know what the author knows without proper introduction
Poor formatting, especially for mobile readers (long paragraphs, lack of headers)
Failing to include a clear call-to-action at the end of content
3. Aligning SEO with Human Intent
Focus on quality content that answers the reader's questions, not just keyword stuffing
SEO should be about providing the best resource, not just playing the "SEO game"
Prioritize helping customers over optimizing for search engines
Let’s get started with your Home Studio! Be ready for live streaming, zoom calls, and creating content. Let me help you build a space that helps you gain confidence in front of the lens. Book a call here for a free consultation: http://hacksandhobbies.com/booking.
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