From Broadway to B2B with Joshua Gonzalez

Breaking Through in Cybersecurity Marketing

Feb 1 2023 • 32 mins

Along with your hosts Gianna and Maria, this week we have Joshua Gonzalez joining us from Beyond Identity to talk shop in creativity. Joshua comes from years of experience as an actor on broadway and on screens—you may have even seen him on the Travel Channel! As the Media Producer, Joshua and his team put a twist on marketing at Beyond Identity and he shares some tips that you won’t want to miss. This is also the record number of times the word “corn” has appeared in an episode here: tune in to find out why! Hint: it has to do with creative marketing.

Timecoded Guide:

[04:21] Applying an acting background to marketing

[06:59] How to sell a product with a story

[11:05] Tips on pitching story ideas

[14:29] Things learned while catering to a cybersecurity audience

[25:47] Advice for companies taking on creatives



Spend some time with Joshua on Twitter.

Check out Joshua’s memoir!

Tune in to Joshua’s podcast.

Pictures of Joshua performing Midsummer Night’s Dream on broadway.

Joshua and his team’s latest cyber ad music video.

Visit Beyond Identity on LinkedIn and Twitter and on their website.

Follow Gianna on LinkedIn.

Catch up with Maria on LinkedIn.

Join the Cybersecurity Marketing Society on our website, and keep up with us on Twitter.