Lawrence Suarez - From corporate home to funeral entrepreneurship

My SGV Podcast

May 7 2024 • 54 mins

Lawrence Suarez, a proud native of Los Angeles and first-generation Filipino, has deep roots in California, with cherished memories of growing up in its diverse landscape. Fond of the tradition of dining in Alhambra for dim sum, he embraces the rich cultural tapestry of his community.

Beginning his journey into the funeral profession in 2011, Lawrence gained initial experience at a corporate funeral home. Prior to that, he served in the California National Guard until 2016, embodying a commitment to service that defines his life.

Driven by a vision to offer dignified yet affordable cremation services, Lawrence founded Allay Cremation and Direct Cremation LA. Rooted in accessibility and compassion, their mission ensures every family receives the care and support they deserve during difficult times. Amidst the challenges of the COVID-19 pandemic in 2019, Allay Cremation was established, with its first office in the historic Pasadena Playhouse District. Recently, they relocated their headquarters to Old Town Pasadena, reflecting their growth and dedication to the community.

While operations are centered in Pasadena, their reach extends across Southern California, reflecting their commitment to serving diverse communities throughout the region. Lawrence's journey from military service to the funeral profession exemplifies his unwavering dedication to serving others, guided by principles of compassion, integrity, and respect.



Music Credits

Like it Loud, Dyalla, YouTube Audio Library

Scarlet Fire (Sting), Otis McDonald, YouTube Audio Library

Indecision, Dyalla, YouTube Audio Library


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