EY 6 EVENTING A NICHE with Mary Adams, CMP

Event Yak

May 7 2020 • 44 mins


Mary Adams of Event Consulting Group (ECG) seems to have found her niche…or maybe a couple of them. I speak with Mary about event planning and the value and benefits of focusing in on a specific sector. Mary also gives this introvert a few solid tips about how to get the most out of networking.

Mary Adams, CMP

Twitter: @confproducer

LinkedIn: https://www.linkedin.com/in/eventconsultinggroup/

Email: Mary@eventgrp.com

ECG (Event Consulting Group):

Website: http://www.eventgrp.com/

Facebook: https://www.facebook.com/meetingplanr

Bergen County Professional Women’s Network:

Website: https://bcpwn.com/

Facebook: https://www.facebook.com/bcpwn/

LinkedIn: https://www.linkedin.com/company/bergen-county-professional-women%27s-network/

Terri Walters:

Twitter: @TerriLWalters

LinkedIn: https://www.linkedin.com/in/terrilwalters/

Email: Terri@MoonfishProduction.com

Event Yak:

Website: www.eventyak.com

Facebook: @TheEventYak

Email: terri@eventyak.com

Moonfish Production, Ltd.:

Website: www.moonfishproduction.com

Facebook: @MoonfishCreative

Email: info@MoonfishProduction.com

Episode 6 By the Numbers:

00:00 | Terri Walters

Meet Mary Adams, CMP, President of ECG (Event Consulting Group) and Creator of the Bergen County Professional Women’s Network (BCPWN). Niche Event Marketing in the Financial Sector.

03:55 | Terri Walters

Tell us about the Bergen County Professional Women’s Network (BCPWN) and how it operates.

08:08 | Mary Adams

Talks about how people connect differently.

10:05 | Terri Walters

How would you advise people to be better networkers? What’s the best approach?

15:49 | Terri Walters/Mary Adams

The evolution of niche marketing into the Financial Services Market and becoming a strategic trusted partner.

20:11 | Terri Walters

How has COVID-19 impacted the Financial Sector and what’s the near-term outlook?

22:29 | Mary Adams

Niche marketing adds an additional value set for clients.

24:47 | Terri Walters

What does Return on Investment (ROI) look like in 2020?

28:18 | Mary Adams

On approaching events to ensure success.

30:25 | Terri Walters

How do you get clients to focus and create a “call to action?” Do you ever just walk away from a client?

35:28 | Mary Adams

The events future of the Financial Sector. How to position for the future. Life around zoom.

40:28 | Terri Walters

Will the future of events be digital, live or some hybrid?