005: Unlock the power of purpose to be more efficient, effective and engaging with your small business marketing. Drawing inspiration from Simon Sinek's insights, I'll guide you through the significance of the 'why' in your small business, ensuring that your marketing efforts resonate with your target market. A good purpose statement isn’t necessarily about saving the world; it's about distilling your driving force into a clear, actionable purpose that informs every decision you make, especially in marketing! Get ready because, by the end of this episode, you'll have a practical exercise and a handy worksheet to crystallise your business's purpose and tips on applying your business purpose to your marketing.

Download the worksheet here: https://marketingondemand.co/purpose

View the full episode show notes and transcript here: https://marketingondemand.co/podcast

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