This week on The MCA Prodcast Pat Murphy talks to Efrain Ayala, Global Creativity and D&I Director at Reckitt. With more than 15 years of experience under their belt, Ayala is known for their strategic approach to DE&I, which not only elevates the conversation but also produces measurable progress. Their unwavering commitment to creating a more inclusive world has earned them numerous accolades, including the esteemed role of WFA Global D&I Ambassador and juror for the prestigious Glass Lion: The Lion for Change award at this year’s Cannes Lions festival.

Efrain examines the complexities surrounding social media and its governance; as social shifted from organic to paid reach how should governments and policymakers respond to regulate the online social space.  From social to AI, Efrain expresses his concerns around using artificial intelligence to generate representation for minority communities. Can AI really represent and benefit marginalised communities, or is creating an avatar with a minority appearance, for example, merely a tokenistic representation of supposed diversity.

Efrain also explains his role in supporting brands with DE&I in their marketing. He describes how many brands tend to include diverse groups in their campaigns as ‘window dressing’, which can perpetuate stereotypes. Brands should instead embed diversity and equity throughout their processes in order to meaningfully represent marginalised communities.

Efrain also talks about his role as an ambassador for the World Federation of Advertisers, bringing brands and agencies together to collaborate and share experiences to enhance DE&I within the marketing space.

Watch Efrain’s favourite ad: AXE – Find your Magic

Hosted by Pat Murphy

Connect with Murphy Cobb and The Prodcast:

Murphy Cobb & Associates | The MCA Prodcast | LinkedIn | Instagram | Email