This week on The MCA Prodcast Pat Murphy talks to Nick Johnson, Global Head of Tech, Media & Comms at international law firm Osborne Clarke. Nick is a leading advertising law and digital regulation specialist and advises the most successful brands, platforms, media owners and agencies as well as fast-growth businesses.

Nick talks through the transformative change that AI is bringing to our everyday workflows, including at his law firm. He also outlines the current regulatory landscape, and the EU's pioneering efforts towards responsible AI usage. Nick suggests the strict regulation from the EU could hamper growth in the field and potentially prevent new technologies coming to market. We will watch with keen interest the developments in AI regulation over coming months.

Can creative works created by machine be protected by copyright? What about if copyrighted works are used to train an AI model that then goes on to produce new artistic works - could the original copyright holder have a claim?   With deep-fakes able to replicate someone’s face or voice, could artists or performers copyright their likeness and how would they go about doing that? AI is certainly a tangled web when it comes to copyright, but Nick explains where we are now and the laws that will likely have to change to catch up with the technology.

At MCA we’re working with Nick to develop a brand initiation program for clients around AI regulation. Please contact us for more information.

Watch Nick’s favourite ad: R Whites – Secret Lemonade Drinker

Hosted by Pat Murphy

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