This week on The MCA Prodcast Pat Murphy talks with Jeroen van de Waal, a Dutch entrepreneur and conservationist passionate about the Oceans, who dediactes his life to Ocean Literacy and Ocean Health. Jeroen is founder of The Reef Company which is on a mission to build a smart network of engineered reefs around the world, which will restore habitats, regenerate biodiversity, absorb carbon, and collect big ocean data.

Jeroen reveals the scale of his mission to install reefs on the ocean floor and the importance of the maintaining these reefs in combatting climate change and the role they play in our planet’s equilibrium. It is a huge undertaking but Jeroen is determined and optimistic that by enlisting the right global partners, and securing the right support, we can make it happen.

Jeroen also discusses the small changes that we can all make to help in the fight against climate change. If you ever feel that you alone are too small to make a difference, just imagine if any change that you make to your lifestyle to reduce your carbon footprint was multiplied by the 8 billion people on the planet. The difference then would be enormous.

Jeroen also advocates for a switch to ‘smarter consumption’. Do we all need a personal car that is only used a fraction of the time?  How could we share more, to reduce our consumption and lessen our burden on the earth’s resources?

Watch Jeroen’s favourite ad: Yellow Pages (Holland) – Shark Tank Crack

Hosted by Pat Murphy

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