This week on The MCA Prodcast Pat Murphy talks to Richard Glasson, Global CEO of Hogarth Worldwide, the world’s leading creative content production company. Hogarth combines craft and innovation to bring work to life for clients such as Ford, Rolex and Dyson. In his 12 years at Hogarth, the company has grown organically from 150 people largely based in the UK to nearly 6,000 employees in 35 cities around the world.

Pat and Richard look to the future and consider four key areas of technology - VR, AR, blockchain and Web3, and how these might influence media production and consumption as they become more prolific. Richard also discusses the use of AI in creativity and how it should be seen as a ‘tool of efficiency’ to augment the production process rather than as a replacement for human endeavour.

Virtual production is another key innovation area. Richard considers the benefits such as sustainability and flexibility, and argues that there are many factors to consider for clients beyond simply lower cost.

The values of a business start at the very top, with the CEO. As CEO of Hogarth, Richard shares his values with Pat, what he obsesses over and how he brings those values to life at Hogarth.

Watch Richard’s favourite ad: Tango – Vote Tango

Hosted by Pat Murphy

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