Season Two, Episode 9 – Reflections & Projections: Season 2

Marketing organizations are leveraging the continuing pandemic-related disruptions and accelerated digital transformation efforts as catalysts to reinvent marketing and transform customer experiences for a digital-first consumer. In this episode of the Reimagine Marketing Podcast – Reflections & Projects: Season 2 – global co-hosts Wilson Raj, Justin Theng and Steven Hofmans review Season 2 episodes and guests, and ponder some of the potential topics we’ll explore during Season 3.

This podcast covers:

• Recaps of:
  • S2E1: Marketing Planning: An Objective Without a Plan is Just a Dream with Sandy Kirchhoff
  • S2E2: Experiential Tech: Happier Customers, Increased Profitability with Matt Kuperholz
  • S2E3: Digitizing Beauty Experiences with Kelly Mahoney
  • S2E4: MarTech Perils and Promises with Scott Brinker
  • S2E5: Match MarTech with Customer Experience Goals with Scott Brinker
  • S2E6: People-First Approach: How to Implement Successful MarTech Rollouts Around the Globe with Geert Moens
  • S2E7: Rule the World with Customer Experience with R “Ray” Wang
  • S2E8: Marketers on the Rise: Findings from The CMO Survey with Christine Moorman

• Potential topics for Season 3, including:
  • Brand building infused with value and emotion.
  • Synergies between the consumer and data: What is fair value? Data as currency.
  • The messy middle (How people decide what to buy lies in the ‘messy middle’ of the purchase journey – Google)
  • Pendemic-era services, their relevance going forward and their ongoing impact on customer experience
  • Privacy and consent journeys built with the customer in mind (data deprecation, third-party cookies, first-party data)

Seasons 1 and 2 of the Reimagine Marketing Podcast are available on your favorite podcast platforms. Subscribe today for show notes, to hear previous episodes and to catch Season 3 content as it drops early next year. Don’t forget to join us when we return with more personalities, paradigms, and practices on the future of marketing and CX. Thank you for listening!

Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm.

• Subscribe to the Reimagine Marketing podcast so you never miss a future episode.
• Visit sas.com/reimaginemarketingpodcast to learn more about our guests, upcoming episodes and more.
• If you’d like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: reimaginemarketingpodcast@sas.com.

About our hosts:

• Steven Hofmans is a customer experience advisor on a mission to make every citizen a happy customer. Steven believes today’s customer experience needs to be personalized, zero effort, frictionless, proactive and about the customer. He helps marketing, sales and service departments to explore how they can revolutionize their marketing processes in order to reach that customer experience of the future. Using inspiring presentations and practical examples, he wants to show what proactive customer experience could look like.
• Wilson Raj is the Global Director of Customer Intelligenceat SAS, responsible for the marketing of SAS’ AI-powered marketing solutions. He has been a marketing leader at Fortune Global 500® companies such as Microsoft, Medtronic and Philips, and advised C-level executives about digital strategy while at award-winning agencies Publicis Groupe, VML/Young & Rubicam and Wunderman. Wilson is often featured in keynotes and in major media publications such as Adweek, CMSWire, CRM Magazine, Forbes, InformationWeek, MarketingProfs, ZDNet, and more.
• Justin Theng for the last 20 years has helped grow the revenue of hundreds of organisations ranging from large household brand names to small businesses and startups. As a multi-award winning marketer, speaker and author, Justin’s belief is that customer analytics empowers customer delight. His brand experience extends across Spotify, Volkswagen, Coca-Cola, Telstra, ABC, Yahoo and McDonalds. Via his agency and coaching business prior to joining SAS, many of Justin's clients have gone on to huge success. These include business owners, CMO's and CX leaders. Justin manages to remove the confusion and hype around AI and marketing with his easy to implement frameworks for attracting, converting, and delighting.

A transcript of this episode can be found here.